Even though my ARP will be about advertising exercise to children and their parents, and directed towards an academic audience, there still must be dialouge opened to children and parents. I found two sources, one of which is an article suggesting adults get out and play, and the other is a website run by the CDC promoting exercise towards tweens.
The first source is a short article from Reuters.com describing the benefits of activities such as dancing, rock climbing and hula hooping. The article breaks things down so that its easy to comprehend by using simple sentences and basic facts to portray these benefits. It uses very simple words to get its message across. The first sentence is a rhetorical question, and there are several sentence fragments used as a means to keep the tone light and almost like a spoken conversation, rather than full sentences and complex ideas.
The second source is a complete website devoted to informing its audience of healthy activity called VERB. This idea was created by the Center for Disease Control in an attempt to get tweensThe creators of the website actually went deeper into writing for a specific audience by making separate articles for kids and adults. For the kids, the website has several ideas to get started and ways to get involved with the community. For the adults, there are magazines, handouts, and guides designed for parents and teachers with information on how to get their children or students involved and show support. The text on this website assumes its audience to be more educated than my other source, but still uses a simpler format, such as bullet points and short thoughts rather than full sentences. The website's goal is to communicate its ideas to its audience, and the most efficient way to do so would be to keep things simple for the audience to easily comprehend.
Both sources spell out a message to their audience using simple means. However, even when sending a message to a general audience, it is still possible to break it down based on things such as age, gender, or religion. The target audience is a very important thing to keep in mind when writing, especiall when the writer is attempting to make an impact. The audience must first understand everything before it can act.

My paper is about commercials trying to promote exercise to children. This picture demonstrates that children will watch ads for fast food and similar unhealthy choices, and may end up looking like the monkey in this picture. If kids see other people eating a lot of fast food, they themselves will eat a lot of fast food.

A Place

The Oval. The defining feature of the OSU campus. It appears in calendars, post cards, and it is the fifth image to appear on a google image search. The oval is sacred to any Buckeye that aquired his or her education here. It is kept the same, or at least similar whenever rennovations are done to buildings so that alumni who return for football games can go visit the tree under which he would picnic with his future wife, or that open part of the oval where he broke his nose playing football with his buddies. The thing that makes the Oval so sacred is the history of it, and the history of the individuals that spent time on it. Even the buildings resemble the original buildings on the oval. For example, the Wexner Center is modeled after the castle-esqe armory that once stood in its place, and the Thompson library had to delay its rennovations so they could preserve the part of the building facing the Oval. I hope that someday, I return here and can stand out in the center of the Oval and look around as memories from the different buildings jump out as me as I look at them. I hope to be one of the millions of memories that will always remain on the holy ground of The Ohio State University.